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ROQIVA/Overview

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Track C · In development

ROQIVA · Revenue Operations, Quality, Intelligence & Value Architecture

One intelligence layer across your revenue stack.

ROQIVA is an integrated revenue orchestration product in development, designed to work within your existing client-controlled architecture alongside CRM, analytics, payments and operations tools. It connects signals, governed agent workflows and decisions in one system.

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  • Designed for your architecture
  • Governed access and approvals
  • In development

Planned architecture · by design

6AgentsEach drafts one artifact
4Human gatesPlus one outcome review
1Brain per brandVersioned, decides nothing
0Writes to your toolsRead-only by design

Parts

  • BBrainStore
  • DDetectors and AnalystCode and one agent
  • OOrchestratorCode
  • DDrafting agentsAgents
  • MMonitorCode
Open the parts

Gates on every work item

GateAfterWho decidesWhat they do
Gate 1AuditBrand PMconfirms the problem is real and worth fixing
Gate 2DecidePM and leadspick the solution
Gate 3BuildPM, designer and engineerapprove the pack
Gate 4ReleaseBrand approversigns one exact release candidate, and the brand ships
ReviewMeasurePM and analytics ownerreview the verdict

Gates 2 and 3 may merge for a small change. Gates 1 and 4 are never skipped.

The workspace

Explore one proposed workspace for signals, decisions and gates.

An interactive concept walkthrough using sample data. Navigate signals, findings, the Brain log and agent views to explore how ROQIVA is designed to work.

WI-014/Failed payments get one retry

Audit last quarter’s exports. What do we capture that no decision reads?

Code matched 6 signals to the decisions that read them. 4 have no decision that reads them. F-001 ranks first: Payments → CRM retry rule.

Read Payments export, CRM retry-rule configuration

Ranked 6 findings by value × confidence ÷ effort

Waiting for Gate 1 · Brand PM

Describe a revenue problem or ask the Brain

Read-onlyAnalystGate 1

Inside ROQIVA

Explore the parts inside the proposed system.

Brain, Detectors/Analyst, Orchestrator, drafting agents and Monitor are software capabilities. People approve decisions; your existing commercial tools remain external. Pick a part to explore.

One work item

Follow the designed workflow from signal to result.

Any gate can send the item back one step, with a reason the Brain keeps. Gates 2 and 3 may merge for a small change. Gates 1 and 4 are never skipped.

  1. Step 01 · Detectors

    Catch the data no decision reads.

    Detectors match every captured signal to the decision that reads it and flag the gaps. Code does the matching. No agent is involved, and no one needs to approve a log entry.

    No gate. The signal is logged.

    WI-014DetectorsSignals

    Detectors logScanning4 gaps

    Detectors · Pack 1 · run on exportsCode

    • payments.failure_codePaymentsCRM retry ruleGap
    • orders.statusOrdersCustomer messagesRead
    • search.zero_result_termSearch logRange planningGap
    • customer.idAppCRM audiencesRead
    • storefront.notify_meStorefrontRestock messagesGap
    • orders.courier_delayOrdersCustomer messagesGap

    4 of 6 signals have no decision that reads them. Code matched every signal to the decision that reads it. No agent is involved.

    No gateCode matched every signal. No one needs to approve a log entry.Not neededLogged

  2. Step 02 · Analyst

    Rank the gaps by what they cost.

    The Analyst reads the flagged gap, writes what should happen and what does happen, checks the evidence, labels it Confirmed, Supported or Hypothesis, sizes the value as a range and ranks it. Gate 1 opens the work item.

    Gate 1 · Brand PM confirms the problem is real and worth fixing

    WI-014AnalystFindings inbox

    Findings inboxRanking6 ranked
    1. F-001Failed payments get one retryPayments → CRM retry ruleIncidentSupported9
    2. F-002Zero-result searches never reviewedSearch log → range planningOpportunitySupported3
    3. F-004Courier delay events unusedOrders → customer messagesIncidentConfirmed3
    4. F-003Notify-me sign-ups never readStorefront → restock messagesOpportunityHypothesis2
    5. F-006City stock shown as one national totalInventory → product pageIncidentSupported1.5
    6. F-005COD rule with no refusal historyOrders → COD eligibilityOpportunitySupported1

    Score = value × confidence ÷ effort. Sample values, not measurements.

    Gate 1Brand PM confirms the problem is real and worth fixing.ApproveWaitingApproved

  3. Step 03 · Research, Architect, Product

    Draft three solutions, then pick one.

    Research brings outside evidence. Architect checks what can be reused and what could clash. Product drafts two or three solutions with trade-offs, including the cheapest one. They run in parallel, and people choose.

    Gate 2 · PM and leads pick the solution

    WI-014Product agentSolutions

    Solutions for WI-014Drafting3 solutions

    AConfigureCheapest

    Branch the existing retry rule on failure type

    +Reuses the rule and the captured failure codes.

    −Only as good as the codes the gateway sends.

    BBuild

    Build a dedicated retry service

    +Full control over timing and channels.

    −The longest path to ship.

    CRun manually

    Have ops reprocess failed payments daily

    +No engineering needed.

    −Does not scale past a few cases.

    Evidence: Supported. People choose at Gate 2.

    Gate 2PM and leads pick the solution.Pick AWaitingPicked A

  4. Step 04 · Product, Design, Architect, QA

    Hand your engineers a pack ready to build.

    Product writes the requirements and the PRD draft. Design turns them into a reviewable prototype. Architect draws the system design. QA drafts the checks. Gate 3 releases the handoff pack: PRD, wireframe, tickets, test checklist and sources.

    Gate 3 · PM, designer and engineer approve the pack

    WI-014Product agentPRD.md

    PRD.mdEmptyWritingDraft v1RevisingDraft v2

    Retry failed payments by failure type

    Owner · Your PMWI-014Gate 3

    01Problem

    The CRM retry rule treats hard, transient and bank-side failures the same. Gateway failure codes are captured and never read.

    02Goal

    Retry each failure type the way it should be retried, and leave unrecoverable failures alone.

    03Requirements

    • R1Capture the failure class on every failed payment attempt.
    • R2Retry transient failures once, after a short delay. Never retry a hard decline.
    • R3Show an error state with a next action for hard and transient failures.Show an error state with a next action for hard, transient and bank-side failures. Changed

      Your PMCommentResolved

      Bank-side failures have no error state. Add one.

      Comment

    • R4Send retry_attempted and retry_result with the failure class.

    04Metrics

    North star
    Orders recovered from failed payments
    Input
    Retry success by failure type
    Guardrail
    Duplicate charges, complaint rate

    05Tracking

    • retry_attemptedA retry starts
    • retry_resultA retry ends
    • failure_classOn the order event

    06Acceptance

    • Tracked events fire on retry
    • The failure path completes
    • The screen matches the wireframe

    07Open questions

    Open Card-network decline reasons were not in the export. Who owns them?

    Gate 3PM, designer and engineer review the pack.Not sentWaiting for review

  5. Step 05 · Brand engineers, QA

    Sign one exact release before it ships.

    The brand’s engineers build and deploy. The system never writes to their tools. QA reports passed, failed and not tested. The measurement plan is agreed before release.

    Gate 4 · Brand approver signs one exact release candidate, and the brand ships

    WI-014QA agentRC-1

    QA report · RC-1RunningBlockedChecked

    2 passed · 1 failed · 2 not tested3 passed · 0 failed · 2 not testedRelease blockedReady to sign

    • Tracked events fire on retryPassed
    • Failure path completesPassed
    • Screen matches the wireframeFailedPassed
    • Live gateway behaviourNo test accessNot tested
    • Tone of the error copyNeeds a personNot tested

    Rollback rule agreed before release: pause the branch if duplicate charges appear.

    A failure blocks release. Not tested is never reported as passed.

    Gate 4Brand approver signs one exact release candidate.Sign RC-1WaitingSigned

  6. Step 06 · Monitor

    Judge the result against a frozen baseline.

    The Monitor checks the release against its spec, catches unplanned changes and measures the result against a baseline. The verdict and the reason go back to the Brain.

    Outcome review · PM and analytics owner

    WI-014MonitorOutcome

    Monitor · WI-014MeasuringVerdict · Keep
    • Release matches the approved specCode
    • Unplanned changesCode
    • Result against the frozen baselineCode
    Baseline, frozenResultShape only. No values: an illustration of baseline against result, not a measurement.
    KeepThe result holds against the baseline.
    TuneIt helps, but a threshold or a rule needs adjusting.
    Roll backIt hurt a guardrail or changed something unplanned.

    The verdict and its reason go back to the Brain. An inconclusive result is reported as inconclusive.

    Outcome reviewPM and analytics owner review the verdict.Not sentWaiting for review

The principle

Split every decision three ways.

Code counts. An agent drafts. A named person decides anything that changes the business.

codeCode computes.

agentAgents draft.

personPeople decide.

Your accounts

Keep the whole system inside your own stack.

ROQIVA is being designed for deployment within approved client infrastructure, with controlled access to existing commercial tools. Final data flows, integration boundaries and operating responsibilities depend on the chosen architecture.

Outside your cloud

MESHHETU

  • Designs the system
  • Configures it
  • Governs releases

Inside your cloud

ROQIVA

  • Brain
  • Analyst
  • Monitor
  • Six agents
  • Work items and gates
  • Workspace
Proposed governed, read-only inputs
  • CRM
  • Payments
  • Analytics
  • Operations

Stays yours

  • Your dataNever leaves your accounts
  • Your model accessYour provider, your account
  • Your teamsOperate it day to day
  • 01

    Keep data and prompts in your accounts.

    Data and prompts stay in the brand’s accounts, so residency and inference consent are the brand’s own decisions.

  • 02

    Pin every release yourself.

    The brand pins releases. An upgrade passes the eval gate before the brand takes it.

  • 03

    Run first-line support in-house.

    The brand’s team is first-line support and MESHHETU is second line.

  • 04

    Replace hosted terms with your own review.

    The brand’s security review replaces the hosted data terms.

Two ways to get there

Explore prospective deployment approaches.

These are prospective integration and deployment approaches, not production-ready options. Final scope is subject to product development and security review.

C1In development

Blueprint and governed build

A proposed custom implementation following an agreed blueprint and client engineering plan

Who builds
To be agreed in a future implementation scope
Needs from the brand
An engineering owner and architectural review
Ready
In development
C2Planned

Packaged deployment

A planned packaged ROQIVA deployment inside approved client infrastructure

Who builds
To be agreed after product readiness and security review
Needs from the brand
Infrastructure, identity, security and integration approvals
Ready
Planned; not production-ready

What holds, always

Hold ROQIVA to five working rules.

  • 01

    The founders do not write production code for the brand.

  • 02

    The acceptance tests are the contract. A slice is done when it passes them.

  • 03

    No brand data leaves the brand’s accounts.

  • 04

    The brand pins every release. Skills and prompts change only through the eval gate.

  • 05

    Brain first: no later slice starts before the Brain slice is accepted.

ROQIVA

Explore what ROQIVA could unlock for your stack.

Discuss the product roadmap and how a future ROQIVA deployment might fit your architecture. Strategic consulting and modular intelligence are available from MESHHETU today.

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