AConfigureCheapest
Branch the existing retry rule on failure type
+Reuses the rule and the captured failure codes.
−Only as good as the codes the gateway sends.
Commercial systems engineering for ecommerce & D2C
Find the revenue leaks hiding between your tools.
Your commerce stack captures more information than your business acts on. MESHHETU connects those missing decisions through strategic consulting, targeted systems intelligence and the development of ROQIVA.
CodecomputesAgentdraftsPersondecides
- Strategic consulting
- Modular intelligence
- Founder-led
Audit last quarter’s exports. What do we capture that no decision reads?
Code matched 6 signals to the decisions that read them. 4 have no decision that reads them. F-001 ranks first: Payments → CRM retry rule.
Read Payments export, CRM retry-rule configuration
Ranked 6 findings by value × confidence ÷ effort
Waiting for Gate 1 · Brand PM
Describe a revenue problem or ask the Brain
Read-onlyAnalystGate 1
The problem
Connect the signals you capture to the decisions that ignore them.
Payments records why a payment failed. The CRM retries every failure the same way. Nobody owns the handoff, so recoverable orders are lost.
We work with approved evidence and your existing tools. We do not replace your stack.
- PaymentsCapturesRecords a failure code on every attempt
- No handoff
- CRM retry ruleDecidesRetries every failure the same way
01
Find
Code matches every captured signal to the decision that reads it and flags the gaps.
02
Decide
Agents draft the options, the PRD and the tests. Your people approve at four gates.
03
Prove
Your engineers ship. The Monitor measures the result against a baseline.
Ways to work with us
Choose the help you need right now.
Track A offers strategic consulting. Track B delivers focused modular intelligence with minimal system intervention. Both are available now. ROQIVA, our integrated Track C product, is in development.
- AAvailable today
Strategic Consulting
Get expert help with your commercial and revenue systems
Consulting-led diagnosis, research, strategy, specifications and delivery governance as scoped. Your team owns implementation and release.
- The brand gets
- Audit, research briefs, strategy, PRDs, delivery governance
- Ready
- Now
- BAvailable today
Modular Systems Intelligence
Add focused intelligence without rebuilding your stack
Scoped business context, diagnostics and monitoring/review, using approved inputs and minimal integration. Your team decides and ships.
- The brand gets
- Scoped Brain, Analyst and Monitor capabilities
- Ready
- Now · scoped to your needs
- CIn development
Integrated product
ROQIVA
Explore a complete orchestration layer for your existing stack
ROQIVA is being developed to work within your existing architecture alongside CRM, analytics, payments and operations systems.
- The brand gets
- The full system end to end
- Ready
- In development · not production-ready
How it works
Follow one work item through six steps and four gates.
A shared engineering method connects evidence to decisions, execution and measurement. In ROQIVA, the proposed end-to-end software workflow coordinates code, agents and human approvals.
Detectors logScanning4 gaps
Detectors · Pack 1 · run on exportsCode
payments.failure_codePaymentsCRM retry ruleGaporders.statusOrdersCustomer messagesReadsearch.zero_result_termSearch logRange planningGapcustomer.idAppCRM audiencesReadstorefront.notify_meStorefrontRestock messagesGaporders.courier_delayOrdersCustomer messagesGap
4 of 6 signals have no decision that reads them. Code matched every signal to the decision that reads it. No agent is involved.
No gateCode matched every signal. No one needs to approve a log entry.Not neededLogged
Findings inboxRanking6 ranked
F-001Failed payments get one retryPayments → CRM retry rule9F-002Zero-result searches never reviewedSearch log → range planning3F-004Courier delay events unusedOrders → customer messages3F-003Notify-me sign-ups never readStorefront → restock messages2F-006City stock shown as one national totalInventory → product page1.5F-005COD rule with no refusal historyOrders → COD eligibility1
Score = value × confidence ÷ effort. Sample values, not measurements.
Gate 1Brand PM confirms the problem is real and worth fixing.ApproveWaitingApproved
Solutions for WI-014Drafting3 solutions
BBuild
Build a dedicated retry service
+Full control over timing and channels.
−The longest path to ship.
CRun manually
Have ops reprocess failed payments daily
+No engineering needed.
−Does not scale past a few cases.
Evidence: Supported. People choose at Gate 2.
Gate 2PM and leads pick the solution.Pick AWaitingPicked A
PRD.mdEmptyWritingDraft v1RevisingDraft v2
Retry failed payments by failure type
01Problem
The CRM retry rule treats hard, transient and bank-side failures the same. Gateway failure codes are captured and never read.
02Goal
Retry each failure type the way it should be retried, and leave unrecoverable failures alone.
03Requirements
R1Capture the failure class on every failed payment attempt.R2Retry transient failures once, after a short delay. Never retry a hard decline.R3Show an error state with a next action for hard and transient failures.Show an error state with a next action for hard, transient and bank-side failures. ChangedYour PMCommentResolved
Bank-side failures have no error state. Add one.
Comment
R4Send retry_attempted and retry_result with the failure class.
04Metrics
- North star
- Orders recovered from failed payments
- Input
- Retry success by failure type
- Guardrail
- Duplicate charges, complaint rate
05Tracking
retry_attemptedA retry startsretry_resultA retry endsfailure_classOn the order event
06Acceptance
- Tracked events fire on retry
- The failure path completes
- The screen matches the wireframe
07Open questions
Open Card-network decline reasons were not in the export. Who owns them?
Gate 3PM, designer and engineer review the pack.Not sentWaiting for review
QA report · RC-1RunningBlockedChecked
2 passed · 1 failed · 2 not tested3 passed · 0 failed · 2 not testedRelease blockedReady to sign
- Tracked events fire on retryPassed
- Failure path completesPassed
- Screen matches the wireframeFailedPassed
- Live gateway behaviourNo test accessNot tested
- Tone of the error copyNeeds a personNot tested
Rollback rule agreed before release: pause the branch if duplicate charges appear.
A failure blocks release. Not tested is never reported as passed.
Gate 4Brand approver signs one exact release candidate.Sign RC-1WaitingSigned
Monitor · WI-014MeasuringVerdict · Keep
- Release matches the approved specCode
- Unplanned changesCode
- Result against the frozen baselineCode
KeepThe result holds against the baseline.
TuneIt helps, but a threshold or a rule needs adjusting.
Roll backIt hurt a guardrail or changed something unplanned.
The verdict and its reason go back to the Brain. An inconclusive result is reported as inconclusive.
Outcome reviewPM and analytics owner review the verdict.Not sentWaiting for review
What you get
Turn investigations into evidence-backed decisions.
See the finding cards, priorities and execution handoffs that a scoped consulting engagement can produce. The example uses sample data, not a client result.
Open the example runF-001 · Incident lane
Failed payments get one retry
- ExpectedWhat should happen
- A payment failure reason changes how the failure is retried.
- ObservedWhat actually happens
- Gateway failure codes are captured on every attempt, but the CRM retry rule treats hard, transient and bank-side failures the same.
- SourcesWhere the evidence comes from
- Payments export. CRM retry-rule configuration.
- Evidence labelHow proven it is
- SupportedThe evidence is consistent, but the counts are not yet reproduced.
- Value rangeWhat fixing it could be worth
- Not sized in this illustration. A real card gives a range from the brand’s own numbers, labelled by proof level. Never a single promise.
- Effort and ownerWhat it costs and who must act
- An engineering estimate, and the team that owns the retry rule.
- Not seenWhat the Analyst could not inspect
- Card-network decline reasons were not in the export. Unseen is never reported as healthy.
This example is illustrative. It is not a finding for any brand.
Agents
See how specialist agents support better decisions.
Explore the six specialist roles in the ROQIVA architecture and the governed AI methods behind our work. Each agent has a defined output and human review.
01
Analyst
Find gaps between signals and decisions. Write evidence-labelled finding cards.
02
Research
Bring outside evidence for one decision.
03
Architect
Design the target system in plain terms.
04
Product
Own problem framing, solutions, requirements and the PRD.
05
Design
Turn requirements into a reviewable prototype.
06
QA
Define and report the checks that prove the change works.
Track C · In development
ROQIVA
Revenue Operations, Quality, Intelligence & Value Architecture
One intelligence layer across your revenue stack.
ROQIVA is our integrated revenue orchestration product in development, designed to work within your existing commercial architecture.
Open ROQIVAWho does the work
Work with the two founders, directly.
Anjor Tank
Product Architect · Mumbai
Designs the system that turns a stuck number into a shipped fix.
Owns · Detect, Audit and Decide
Karan Tank
AI Engineer · Seattle
Puts the intelligence in the orchestrator, and proves it works.
Owns · Build, Orchestrate and Measure
Questions
Get answers to the questions teams ask first.
Track A is strategic consulting: diagnosis, growth strategy, specifications and execution governance as scoped. Track B is modular systems intelligence using approved inputs and limited integration. Both are available now. Track C is ROQIVA, an integrated product in development and not production-ready.
Not to begin a Track A conversation or initial consulting audit. We can work from approved exports and documentation. A Track B scope may use agreed read-only inputs or limited connections. ROQIVA integration requirements will depend on the eventual deployment design.
Consulting deliverables and modular intelligence do not themselves deploy fixes to production. Your team owns implementation and release unless a separate scope expressly defines otherwise. ROQIVA is designed around governed approvals and controlled access.
A decision register and ranked finding cards: what should happen, what happens, the sources, how proven it is, a value range, the effort, and what we could not see.
For Track A, the delivery responsibilities are agreed in the consulting scope; typically your design and engineering teams implement the recommended work. Track B produces scoped intelligence, not automatic production changes. ROQIVA is still in development.
We agree a baseline and success criteria before the intervention where measurement is in scope. Outputs distinguish observed results from hypotheses. ROQIVA’s planned end-to-end workflow includes a Monitor and outcome review.
Code computes every number. Every finding cites its source and carries a label: Confirmed, Supported or Hypothesis. An unseen area is reported as unseen.
The working session is free. Anything after it is scoped to your stack and agreed first.
Bring one commercial problem worth solving.
Tell us the journey and what is not working. We will recommend a consulting engagement, a modular intervention or a ROQIVA roadmap discussion if appropriate.
- Free
- No obligation
- No production access