# MESHHETU — Find the revenue leaks hiding between your tools Source: https://meshhetu.com/ Last updated: 2026-10-16 Commercial systems engineering for ecommerce & D2C # Find the revenue leaks hiding between your tools. Your commerce stack captures more information than your business acts on. MESHHETU connects those missing decisions through strategic consulting, targeted systems intelligence and the development of ROQIVA. [Book a free working session](https://meshhetu.com/contact#book) [Explore our services](https://meshhetu.com/services) Code computes Agent drafts Person decides - Strategic consulting - Modular intelligence - Founder-led New work item Work item WI-014 Signals 4 gaps Findings 6 Brain log 6 Agents 6 Pinned WI-014 · Failed payments get one retry Gates 4 gates · 1 outcome review PM Your PM WI-014 / Failed payments get one retry Audit last quarter’s exports. What do we capture that no decision reads? Code matched 6 signals to the decisions that read them. 4 have no decision that reads them. F-001 ranks first: Payments → CRM retry rule. Read Payments export, CRM retry-rule configuration Ranked 6 findings by value × confidence ÷ effort Waiting for Gate 1 · Brand PM Describe a revenue problem or ask the Brain Read-only Analyst Gate 1 The problem ## Connect the signals you capture to the decisions that ignore them. Payments records why a payment failed. The CRM retries every failure the same way. Nobody owns the handoff, so recoverable orders are lost. We work with approved evidence and your existing tools. We do not replace your stack. Signal to decision Captures Payments Records a failure code on every attempt No handoff Decides CRM retry rule Retries every failure the same way - Payments Captures Records a failure code on every attempt - No handoff - CRM retry rule Decides Retries every failure the same way A recoverable failure becomes a lost order. Captures Payments Gap Decides CRM retry rule 01 ### Find Code matches every captured signal to the decision that reads it and flags the gaps. F-001 Failed payments get one retry Send back Approve 02 ### Decide Agents draft the options, the PRD and the tests. Your people approve at four gates. Keep Tune Roll back 03 ### Prove Your engineers ship. The Monitor measures the result against a baseline. Ways to work with us ## Choose the help you need right now. Track A offers strategic consulting. Track B delivers focused modular intelligence with minimal system intervention. Both are available now. ROQIVA, our integrated Track C product, is in development. Founders You Team A Available today ### Strategic Consulting Get expert help with your commercial and revenue systems Consulting-led diagnosis, research, strategy, specifications and delivery governance as scoped. Your team owns implementation and release. The brand gets Audit, research briefs, strategy, PRDs, delivery governance Ready Now [See Track A](https://meshhetu.com/services#track-a) Monitor Analyst Brain Inbox Alerts B Available today ### Modular Systems Intelligence Add focused intelligence without rebuilding your stack Scoped business context, diagnostics and monitoring/review, using approved inputs and minimal integration. Your team decides and ships. The brand gets Scoped Brain, Analyst and Monitor capabilities Ready Now · scoped to your needs [See Track B](https://meshhetu.com/services#track-b) MESHHETU Brain Analyst Monitor Work items and gates Drafting agents C In development ### Integrated product ROQIVA Explore a complete orchestration layer for your existing stack ROQIVA is being developed to work within your existing architecture alongside CRM, analytics, payments and operations systems. The brand gets The full system end to end Ready In development · not production-ready [Meet ROQIVA](https://meshhetu.com/roqiva) [Compare the three tracks](https://meshhetu.com/services) How it works ## Follow one work item through six steps and four gates. A shared engineering method connects evidence to decisions, execution and measurement. In ROQIVA, the proposed end-to-end software workflow coordinates code, agents and human approvals. Workspace WI-014 Work item WI-014 Failed payments get one retry Step 1 of 6 4 gates Workflow 01 Detect 02 Audit Gate 1 03 Decide Gate 2 04 Build Gate 3 05 Release Gate 4 06 Measure Review Every send-back is stored in the Brain WI-014 Detectors Signals Detectors Code. No agent. Your PM Audit last quarter’s exports. What do we capture that no decision reads? Detectors - Read Payments export - Read CRM retry-rule configuration - Match 6 signals to decisions Code matched every signal to the decision that reads it. No agent is involved. Ask the Analyst Analyst Detectors log Scanning 4 gaps Detectors · Pack 1 · run on exports Code - payments.failure_code PaymentsCRM retry rule Gap - orders.status OrdersCustomer messages Read - search.zero_result_term Search logRange planning Gap - customer.id AppCRM audiences Read - storefront.notify_me StorefrontRestock messages Gap - orders.courier_delay OrdersCustomer messages Gap 4 of 6 signals have no decision that reads them. Code matched every signal to the decision that reads it. No agent is involved. No gate Code matched every signal. No one needs to approve a log entry. Not needed Logged WI-014 Analyst Findings inbox Analyst Audits the exports Your PM Rank the gaps the Detectors flagged. Analyst - Check Evidence for each gap - Rank Value × confidence ÷ effort Ranked the findings. F-001 comes first. Evidence is labelled, and nothing here is a measured result. Your PM Approve F-001. Open the work item. Ask the Analyst Analyst Findings inbox Ranking 6 ranked - F-001 Failed payments get one retry Payments → CRM retry rule Incident Supported 9 - F-002 Zero-result searches never reviewed Search log → range planning Opportunity Supported 3 - F-004 Courier delay events unused Orders → customer messages Incident Confirmed 3 - F-003 Notify-me sign-ups never read Storefront → restock messages Opportunity Hypothesis 2 - F-006 City stock shown as one national total Inventory → product page Incident Supported 1.5 - F-005 COD rule with no refusal history Orders → COD eligibility Opportunity Supported 1 Score = value × confidence ÷ effort. Sample values, not measurements. Gate 1 Brand PM confirms the problem is real and worth fixing. Approve Waiting Approved WI-014 Product agent Solutions Product agent Drafts the solutions Your PM Draft solutions for F-001. Include the cheapest. Product agent - Research Outside evidence - Architect What to reuse, what could clash - Product Draft two or three solutions Product agent Three solutions with trade-offs. The cheapest is first. People choose at Gate 2. Your PM Go with the first one. Ask the Product agent Product agent Solutions for WI-014 Drafting 3 solutions A Configure Cheapest #### Branch the existing retry rule on failure type + Reuses the rule and the captured failure codes. − Only as good as the codes the gateway sends. B Build #### Build a dedicated retry service + Full control over timing and channels. − The longest path to ship. C Run manually #### Have ops reprocess failed payments daily + No engineering needed. − Does not scale past a few cases. Evidence: Supported. People choose at Gate 2. Gate 2 PM and leads pick the solution. Pick A Waiting Picked A WI-014 Product agent PRD.md Product agent Drafts from the Brain Your PM Turn the Gate 2 decision into a spec our engineers can build. Product agent - Read Finding F-001 - Read Gate 2 decision - Read Order events - Write PRD.md Product agent Wrote PRD v1: four requirements, three events and three acceptance checks. It is a draft until Gate 3. Finding F-001 Gate 2 decision Your PM R2 Why never retry a hard decline? Product agent - Read Payments export - Read CRM retry rule A hard decline is a final refusal from the bank, so a retry rarely changes the result and can look like a second charge attempt. This rests on the failure codes in the export, not on a measured retry result. Supported Payments export CRM retry rule Unseen Card-network decline reasons were not in the export. Your PM Comment on R3 Bank-side failures have no error state. Add one. Product agent - Read Comment on R3 - Edit R3 and the Error state Added bank-side failures to R3 and to the Error state in the wireframe. Linked to the Gate 2 decision. Ask the Product agent Product agent PRD.md Empty Writing Draft v1 Revising Draft v2 ### Retry failed payments by failure type Owner · Your PM WI-014 Gate 3 #### 01Problem The CRM retry rule treats hard, transient and bank-side failures the same. Gateway failure codes are captured and never read. #### 02Goal Retry each failure type the way it should be retried, and leave unrecoverable failures alone. #### 03Requirements - R1 Capture the failure class on every failed payment attempt. - R2 Retry transient failures once, after a short delay. Never retry a hard decline. - R3 Show an error state with a next action for hard and transient failures. Show an error state with a next action for hard, transient and bank-side failures. Changed Your PM Comment Resolved Bank-side failures have no error state. Add one. Comment - R4 Send retry_attempted and retry_result with the failure class. #### 04Metrics North star Orders recovered from failed payments Input Retry success by failure type Guardrail Duplicate charges, complaint rate #### 05Tracking - retry_attempted A retry starts - retry_result A retry ends - failure_class On the order event #### 06Acceptance - Tracked events fire on retry - The failure path completes - The screen matches the wireframe #### 07Open questions Open Card-network decline reasons were not in the export. Who owns them? Gate 3 PM, designer and engineer review the pack. Not sent Waiting for review WI-014 QA agent RC-1 QA agent Checks the build Your PM Run the checks on RC-1. QA agent - Run Checks from the pack - Write QA report QA agent One check failed, and a failure blocks release. Two were not tested, and they are not reported as passed. Brand engineer Fixed the error screen. Please re-check it. QA agent - Re-run Screen matches the wireframe Passed. The two untested checks still need a person or test access. Ask the QA agent QA agent QA report · RC-1 Running Blocked Checked 2 passed · 1 failed · 2 not tested 3 passed · 0 failed · 2 not tested Release blocked Ready to sign - Tracked events fire on retry Passed - Failure path completes Passed - Screen matches the wireframe Failed Passed - Live gateway behaviour No test access Not tested - Tone of the error copy Needs a person Not tested Rollback rule agreed before release: pause the branch if duplicate charges appear. A failure blocks release. Not tested is never reported as passed. Gate 4 Brand approver signs one exact release candidate. Sign RC-1 Waiting Signed WI-014 Monitor Outcome Monitor Code. No agent. Monitor - Check Release matches the approved spec - Check Unplanned changes - Compare Result against the frozen baseline Monitor The result holds against the baseline, so the verdict is Keep. The verdict and its reason go to the Brain. Monitor · WI-014 Measuring Verdict · Keep - Release matches the approved spec Code - Unplanned changes Code - Result against the frozen baseline Code Baseline, frozen Result Shape only. No values: an illustration of baseline against result, not a measurement. Keep The result holds against the baseline. Tune It helps, but a threshold or a rule needs adjusting. Roll back It hurt a guardrail or changed something unplanned. The verdict and its reason go back to the Brain. An inconclusive result is reported as inconclusive. Outcome review PM and analytics owner review the verdict. Not sent Waiting for review [See each step in detail](https://meshhetu.com/platform) What you get ## Turn investigations into evidence-backed decisions. See the finding cards, priorities and execution handoffs that a scoped consulting engagement can produce. The example uses sample data, not a client result. [Open the example run](https://meshhetu.com/examples) F-001 · Incident lane ### Failed payments get one retry Expected What should happen A payment failure reason changes how the failure is retried. Observed What actually happens Gateway failure codes are captured on every attempt, but the CRM retry rule treats hard, transient and bank-side failures the same. Sources Where the evidence comes from Payments export. CRM retry-rule configuration. Evidence label How proven it is Supported The evidence is consistent, but the counts are not yet reproduced. Value range What fixing it could be worth Not sized in this illustration. A real card gives a range from the brand’s own numbers, labelled by proof level. Never a single promise. Effort and owner What it costs and who must act An engineering estimate, and the team that owns the retry rule. Not seen What the Analyst could not inspect Card-network decline reasons were not in the export. Unseen is never reported as healthy. This example is illustrative. It is not a finding for any brand. Agents ## See how specialist agents support better decisions. Explore the six specialist roles in the ROQIVA architecture and the governed AI methods behind our work. Each agent has a defined output and human review. [Meet the six agents](https://meshhetu.com/agents) - [Findings inboxF-001Failed payments get one retrysupported9F-002Zero-result searches never reviewedsupported301AnalystFind gaps between signals and decisions. Write evidence-labelled finding cards.Goes to · Founder review, then Gate 1](https://meshhetu.com/agents#analyst) - [Dated briefInternal recallExternal scanExternal scan02ResearchBring outside evidence for one decision.Goes to · Requester accepts](https://meshhetu.com/agents#research) - [System designPaymentsCRMAnalyticsClash check · one clash flagged03ArchitectDesign the target system in plain terms.Goes to · Gate 2, then engineer review](https://meshhetu.com/agents#architect) - [Solutions for WI-014AConfigureCheapestBBuildCRun manually04ProductOwn problem framing, solutions, requirements and the PRD.Goes to · Gate 2, then Gate 3](https://meshhetu.com/agents#product) - [Wireframe · 4 framesDefaultErrorPendingSuccess05DesignTurn requirements into a reviewable prototype.Goes to · Gate 3](https://meshhetu.com/agents#design) - [QA report · RC-12 passed1 failed2 not tested06QADefine and report the checks that prove the change works.Goes to · Gate 3 for the checklist, Gate 4 for the report](https://meshhetu.com/agents#qa) Track C · In development R O Q I V A Revenue Operations, Quality, Intelligence & Value Architecture ## One intelligence layer across your revenue stack. ROQIVA is our integrated revenue orchestration product in development, designed to work within your existing commercial architecture. [Open ROQIVA](https://meshhetu.com/roqiva) Explore ROQIVA - [01OverviewWhat it is, in numbers](https://meshhetu.com/roqiva#overview) - [02WorkspaceThe tool, clickable](https://meshhetu.com/roqiva#workspace) - [03PartsThe parts that run it](https://meshhetu.com/roqiva#parts) - [04Work itemOne work item, six steps](https://meshhetu.com/roqiva#flow) - [05PrincipleCode, agents, people](https://meshhetu.com/roqiva#principle) - [06Your stackWhat stays in your cloud](https://meshhetu.com/roqiva#stack) - [07Ways inTwo ways to get it](https://meshhetu.com/roqiva#ways) - [08Working rulesFive rules it keeps](https://meshhetu.com/roqiva#rules) Who does the work ## Work with the two founders, directly. ### Anjor Tank Product Architect · Mumbai Designs the system that turns a stuck number into a shipped fix. Owns · Detect, Audit and Decide ### Karan Tank AI Engineer · Seattle Puts the intelligence in the orchestrator, and proves it works. Owns · Build, Orchestrate and Measure [Meet the company](https://meshhetu.com/company) Questions ## Get answers to the questions teams ask first. ### What can we work with MESHHETU on today? Track A is strategic consulting: diagnosis, growth strategy, specifications and execution governance as scoped. Track B is modular systems intelligence using approved inputs and limited integration. Both are available now. Track C is ROQIVA, an integrated product in development and not production-ready. ### Do you need direct access to our systems? Not to begin a Track A conversation or initial consulting audit. We can work from approved exports and documentation. A Track B scope may use agreed read-only inputs or limited connections. ROQIVA integration requirements will depend on the eventual deployment design. ### Will MESHHETU change our live systems? Consulting deliverables and modular intelligence do not themselves deploy fixes to production. Your team owns implementation and release unless a separate scope expressly defines otherwise. ROQIVA is designed around governed approvals and controlled access. ### What does the audit contain? A decision register and ranked finding cards: what should happen, what happens, the sources, how proven it is, a value range, the effort, and what we could not see. ### Who implements the recommended changes? For Track A, the delivery responsibilities are agreed in the consulting scope; typically your design and engineering teams implement the recommended work. Track B produces scoped intelligence, not automatic production changes. ROQIVA is still in development. ### How do you measure the impact? We agree a baseline and success criteria before the intervention where measurement is in scope. Outputs distinguish observed results from hypotheses. ROQIVA’s planned end-to-end workflow includes a Monitor and outcome review. ### How do you keep the AI honest? Code computes every number. Every finding cites its source and carries a label: Confirmed, Supported or Hypothesis. An unseen area is reported as unseen. ### What does it cost? The working session is free. Anything after it is scoped to your stack and agreed first. ## Bring one commercial problem worth solving. Tell us the journey and what is not working. We will recommend a consulting engagement, a modular intervention or a ROQIVA roadmap discussion if appropriate. [Book a working session](https://meshhetu.com/contact#book) [Send a brief](https://meshhetu.com/contact#brief) - Free - No obligation - No production access